BRAVADO LAUNCHES HIGHLY ANTICIPATED MARLEY APPAREL TODAY, UNVEILING FIRST EVER SUMMER 2014 COLLECTION IN NORTH AMERICA
MARLEY SOCCER CAPSULE COLLECTION 2014 ON SALE NOW
FALL/WINTER 2014 COLLECTION TO BE REVEALED
NEW YORK, NY, June 12, 2014 – In a move that reflects the company’s continued expansion into the fashion apparel space, Bravado, Universal Music Group’s global music merchandising company has launched Marley Apparel, a new and exciting men’s clothing line, drawing inspiration and paying tribute to the late and legendary Bob Marley and his signature style during the 60’s and 70’s. Marley Apparel joins Bravado’s portfolio of branded fashion apparel lines which include Trukfit, Rich Gang and YMCMB.
Designed by Bob Marley’s eldest daughter Cedella Marley, the collection embodies Marley’s passion for life in the studio and on the soccer field. Iconic images of Marley are brought to life using high quality and sustainable fabrics to create a collection of modern day casual-wear with a retro twist.
Stated Cedella Marley, “It’s an honor for me to spread my father’s legacy to a loyal fanbase that continues to expand. Working with Bravado is endlessly rewarding as they truly understand the importance of my father’s music and messages and have been key to bringing these inspirations to life through the medium of fashion.”
“As Bravado continues to expand and moves further into the fashion apparel space, we take great care that our product lines to remain true to the spirit of the music that inspires them, and this collection is no different,” Commented Tom Bennett, Chief Executive Officer, Bravado. “Bob Marley was one of the most important recording artists and cultural icons in history. We’re thrilled to continue to work with Cedella and the Marley family to bring their vision to fruition in such a unique and special way.”
Marley Apparel is comprised of refined utilitarian pieces with stand-out garments including Marley Apparel Boardshorts, made from recycled plastic bottle fibers converted to sustainable fabrics, featuring unique archived prints and collages from Bob’s home of Kingston, Jamaica. The Marley Apparel Fall/Winter 2014 Collection boasts a series of heavy cotton-slub varsity sweaters, washed cotton twill bottoms, French terry knits and chambray woven men’s shirts.
Outerwear includes the Marley Apparel Field Jacket, featuring subtle odes to Bob through patches symbolizing fire, wind and water, as well as the Rastafarian flag emblazoned with 1945 (Bob’s birth year.) The Marley Apparel Denim Collection – with washed denim and tailored cuts – remains true to Bob’s authentic style; each item is an absolute must-have this fall.
On June 12th, Marley Apparel will launch a limited edition Soccer Capsule Collection 2014 that features an array of soccer tees and track-jackets inspired by actual tees worn by Bob on the soccer field and the upcoming FIFA World Cup event in Brazil. Made from hemp and organic cotton, each piece maintains a vintage feel while infusing colors from the flags of the United States, England, Brazil, Ghana and France. The Soccer Capsule Collection 2014 will debut alongside select signature Marley Apparel Spring/Summer 2014 pieces.
Every design element in this exclusive new collection serves to stay true to Bob’s fashion sensibility- from top of the range sustainable fabrics to distressed enameled buttons. Each garment is adorned with a Marley Apparel signature tea-stained woven label, featuring the Rastafarian spiritual symbol of a crown.
A portion of the net proceeds from the sale of Marley Apparel will go to the One Love Gardens initiative. One Love Gardens helps fund and create self-sufficient, eco-friendly plots of land for the less affluent communities to grow food and herbs in Jamaica and eventually around the world.
Items from Marley Apparel Spring/Summer 2014 and Soccer Capsule Collection 2014 will be available nationwide at select retailers on www.wearmarley.com.
A preview of the Fall/Winter 2014 collection is available by appointment only and the Marley Apparel Fall/Winter 2014 look book is available upon request.
Marley Apparel’s official U.S launch will take place today in New York City’s authentic Jamaican restaurant and record store Miss Lily’s on Houston Street and at the Surf Lodge in Montauk on June 14th.
Bravado is the only global, 360 degree full service merchandise company, develops and markets high-quality licensed merchandise to a world-wide audience. The company works closely with new and established entertainment clients, creating innovative products carefully tailored to each artist or brand. Product is sold on live tours, via selected retail outlets and through Web-based stores. Bravado also licenses rights to an extensive network of third-party licensees around the world. The company maintains offices in London, Los Angeles, New York, Berlin, Paris, Tokyo and Sydney. Under the Universal Music Group umbrella, Bravado is able to leverage a global sales and distribution network from the world’s largest record company, as well as the group’s significant marketing strength.