NEW YORK, July 7, 2008 – Bravado, the world’s leading global music merchandising company, has entered into an agreement to manufacture and distribute merchandise for New Kids On The Block’s (NKOTB) upcoming North American tour. The announcement was made today by Tom Bennett, Chief Executive Officer, Bravado.

Bravado will develop and create a dedicated range of products to support the NKOTB tour this fall, which kicks off in Toronto on September 18, 2008 and makes its way through major cities such as Boston, Washington DC, Chicago and Las Vegas, before finishing up in Los Angeles on November 26, 2008.

NKOTB — five now fully-grown men who forever defined what the modern boy band would look and sound like — are back together for the very first time in nearly a decade and a half, and currently hard at work on their first new album since 1994. That still untitled album should be released sometime this summer, preceded by the New Kid’s first new single since the Nineties, entitled “Summertime,” and followed in the fall by an already hotly anticipated concert tour.

“The guys are giving their all on the tour and really want to create the best experience for the fans,” said Jared Paul, manager of NKOTB. “With Bravado, we know we’re in good hands and we’ll be able to provide great merchandise for NKOTB’s devoted following.”

“NKOTB’s success is due largely to the legions of loyal fans who quite literally have grown up with the group, as well as new fans who have more recently discovered the group and their music,” commented Bennett. “We are excited to create a suite of merchandise that will appeal to all generations of NKOTB fans.

In the late Eighties and early Nineties, while still teenagers themselves, New Kids on the Block became a phenomenon, selling over 70 million albums – including the back-to-back international number one efforts, 1988’s Hangin’ Tough and 1990’s Step By Step — and a series of crossover smash R&B, pop hits like “You Got It (The Right Stuff),” “Cover Girl,” “Didn’t I (Blow Your Mind This Time),” “Hangin’ Tough,” “I’ll Be Loving You,” “Step By Step” and “Tonight” — as well as countless number of concert tickets, t-shirts and even lunchboxes to primarily female kids around the world.

About Bravado

Bravado develops and markets high-quality licensed merchandise to a world-wide audience. The company works closely with new & established entertainment clients, creating innovative products carefully tailored to each artist or brand. Product is sold on live tours, via selected retail outlets and through web-based stores. Bravado also licenses rights to an extensive network of third party licensees around the world. The company maintains offices in London, Los Angeles, New York, San Francisco and Stockholm, and commercial partners in Japan, Australia and South America