New York, NY, July 29, 2008 – Bravado, the world’s leading global music merchandising company, has entered into an agreement to manufacture and distribute merchandise with legendary recording artist, actress and entrepreneur Dolly Parton. The announcement was made today by Tom Bennett, Chief Executive Officer of Bravado.

With a career spanning over four decades, Dolly Parton remains one of the most successful country artists of all time. Parton has over 26 number 1 singles, which is a record for a female performer. She also has 42 Top 10 country albums, a record for any artist, and 110 charted singles over the course of her career. Besides being a gifted performer, Parton is also a successful songwriter, author, actress and philanthropist.

“Dolly is a true international superstar and enjoys a broad following of not only traditional country music fans, but fans from six to sixty, who adore her,” said Felix Sebacious, Senior Vice President of A&R for Bravado. “She’s a great singer, a fantastic songwriter, a multi-instrumentalist and she’s quite a comedienne! She really does offer something for everyone.”

Parton is currently on the Backwoods Barbie world tour, which began in North America this past spring, goes on to make a number of sold-out stops in key cities across Europe, then returns to the US in late summer. Backwards Barbie, which was released on February 26, 2008, is Parton’s first mainstream country album release in 17 years. It debuted at #2 on Billboard’s country album chart – the highest album chart debut of her career – and also came in at #17 on Billboard’s pop album chart and #2 on the indie album chart.

Besides the traditional merchandise that will be offered, fans will be able to take home a special Backwoods Barbie pink cowboy hat from Bravado’s Dolly Parton collection.

About Bravado

Bravado, the only global, 360° full service merchandise company, develops and markets high-quality licensed merchandise to a world-wide audience. The company works closely with new & established entertainment clients, creating innovative products carefully tailored to each artist or brand. Product is sold on live tours, via selected retail outlets and through web-based stores. Bravado also licenses rights to an extensive network of third party licensees around the world. The company maintains offices in London, Los Angeles, New York, San Francisco and Stockholm, and partner companies in Berlin, Paris, Japan, Australia and South America. Now under the Universal Music Group umbrella, Bravado is able to leverage a global sales and distribution network from the world’s largest record company, as well as the group’s significant marketing strength. Bravado artists include Kanye West, Gwen Stefani, Beyonce, Elton John, Guns ‘N Roses, Metallica, Led Zeppelin, The Who, Iron Maiden, Alicia Keys, Nine Inch Nails and The Killers, among many others.