ANDREW KRONFELD APPOINTED EVP, INTERNATIONAL MARKETING, UMGI
Andrew Kronfeld has been named Executive Vice President, International Marketing, at Universal Music Group International (UMGI).The appointment was announced on November 23rd by Max Hole, Executive Vice President, UMGI, to whom he will report.
UMGI is the division which manages its businesses in more than 50 countries outside North America.
Andrew Kronfeld is currently General Manager of Universal Motown Records, located in New York. He will take up his new post in early 2010, based in London and New York.
Max Hole said, “Andrew is a great executive and a great music man. No one is better qualified to continue and enhance our unbeatable track record of driving hits around the world and breaking new artists of all music genres.”
“Andrew is the consummate marketing executive, he literally lives and breathes it. So when this great opportunity opened, we all thought that it was tailor-made for his skill set,” commented Sylvia Rhone, President of Universal Motown Records. “We are delighted that he has accepted the position and wish him the very best in this new role within our company.”
In his new post, Kronfeld will oversee the scheduling, promotion and marketing of all Universal Music Group International’s releases worldwide. He will also be responsible for Cooperative Music, the independent labels network, and Spinefarm Records, the rock label.
Andrew Kronfeld commented: “I am truly grateful to Max for this opportunity, and certainly, to Mel Lewinter (Chairman, Universal Motown Republic Group) and Sylvia for an incredible experience at Universal Motown. Having worked closely with Max, I have experienced first hand the incredible level of quality and excellence that he and Lucian Grainge (Chairman & CEO, UMGI) have established. So when this unique opportunity arose, it became difficult to turn down.”
Kronfeld began his Universal Music tenure in 1999, when he joined UMGI as VP of International Marketing, reporting to Max Hole. He segued to Universal Motown as Senior VP of International in 2001, and was subsequently appointed General Manager. At the company, Kronfeld has worked with such chart-topping artists as Akon, Lil Wayne, Jack Johnson and Nelly, among many others. Previously, he was VP of Marketing for Island Records US., where he worked with such multiplatinum-selling artists as U2, Melissa Etheridge and The Cranberries.