LONDON, 4 SEPTEMBER 2013 — Andrew Daw has been appointed Senior Vice President of Universal Strategic Marketing (USM) at Universal Music Group International in London. In this new role, which is effective immediately, Daw will manage all of Universal Music’s global non-classical catalogue and audiovisual releases as well as catalogue licensing on a worldwide basis.

USM maximises the profile and value of Universal Music’s catalogue of legendary and timeless recordings through marketing and commercial initiatives. Daw has been Vice President of USM since 2011 working on hugely successful projects from seminal artists such as The Rolling Stones, Queen, ABBA, U2, Bob Marley, Nirvana and The Who as well as countless releases from the evergreen Motown catalogue. He now also oversees all global releases from the EMI and Virgin Records catalogues acquired by Universal Music in 2012 including The Beatles, Frank Sinatra and The Beach Boys. In his new role he continues to report to Andrew Kronfeld, President of Global Marketing.

Kronfeld said: “Andrew has delivered many successes for our catalogue artists over the last few years. He knows this crucial part of our business inside out and so I’m delighted that he’s taking on this new role.”

Daw said: “I’m humbled by the responsibility given to me by Lucian, Max and Andrew in managing our incredible catalogue and ensuring that we remain the industry benchmark in strategic marketing, driven by the best team delivering the best results.”

Daw joined USM in 2005 as Marketing Manager. He previously held a number of roles at labels including Sony BMG and independents Obsessive Records and Distance Music. He began his career in 1992 at Tower Records’ flagship Piccadilly Circus store where he rose to the position of Head of Product for Tower Export Internationally.



Universal Music Group is the global music leader, with wholly owned operations in 60 territories. Its businesses also include Universal Music Publishing Group, one of the industry’s premier music publishing operations worldwide.

Universal Music Group’s labels include A&M/Octone, Angel, Astralwerks, Blue Note Records, Capitol Christian Music Group, Capitol Records, Capitol Records Nashville, Caroline, Decca, Def Jam Recordings, Deutsche Grammophon, Disa, Emarcy, EMI Records Nashville, Fonovisa, Geffen Records, Harvest, Interscope Records, Island Records, Machete Music, Manhattan, MCA Nashville, Mercury Nashville, Mercury Records, Motown Records, Polydor Records, Republic Records, Universal Music Latino, Verve Music Group, Virgin Records, Virgin EMI Records, as well as a multitude of record labels owned or distributed by its record company subsidiaries around the world. The Universal Music Group owns the most extensive catalogue of music in the industry, which includes the last 100 years of the world’s most popular artists and their recordings. UMG’s catalogue is marketed through two distinct divisions, Universal Music Enterprises (in the U.S.) and Universal Strategic Marketing (outside the U.S.). Universal Music Group also includes Global Digital Business, its new media and technologies division and Bravado, its merchandising company.

Universal Music Group is a fully owned subsidiary of Vivendi.