Tuesday, May 25, 2010, New York, NY – Allison Schlueter has been promoted to Vice President, Digital Marketing, Island Def Jam Music Group, it was announced today by Jon Vanhala, Senior Vice President, Digital & New Business Development, Island Def Jam Music Group. In her new post, Ms. Schlueter will oversee all aspects of digital marketing for artists on the Island Def Jam Roster. In carrying out her duties, she will continue to create and implement online and mobile marketing campaigns, as well as manage relationships with artists, managers and key digital accounts. Ms. Schlueter, who is based in New York, will report directly to Mr. Vanhala.
“Island Def Jam is thrilled to announce Ali’s promotion,” said Mr. Vanhala. “Her talent, passion, and dedication for marketing IDJ’s artists in the digital space is unequaled in the industry. Always proactive, Ali’s leadership enables IDJ to maximize digital opportunity for our entire artist roster.”
“I am honored that I have the opportunity to continue my career at Island Def Jam,” said Ms. Schlueter. “It’s an exciting time to be in the digital space in the music industry and I am extremely fortunate to work with an amazing roster of artists under the guidance of ‘L.A.’ Reid and Steve Bartels.”
Ms. Schlueter joined the Digital Marketing Department of Island Def Jam Music Group in 2005 as Director, and was subsequently promoted to Senior Director. Prior to IDJ, she spent three years at AOL Music as Manager, Label Relations. Ms. Schlueter began her career in the music industry in 1999, as Public Relations/Marketing Assistant for Inside.com. In 2001, she moved to Universal Motown as New Media Coordinator. Ms. Schlueter attended SUNY Binghamton, where she graduated in 1997, with the Bachelor of Arts degree in Sociology.