UNIVERSAL MUSIC GROUP PROMOTES ANDREW KRONFELD TO PRESIDENT OF GLOBAL MARKETING
Industry leader realigns marketing structure to enhance worldwide reach
LONDON, August 30, 2011 – Universal Music Group (UMG), the world’s leading music company, has promoted Andrew Kronfeld to the newly created position of President, Global Marketing. The appointment was announced today by Max Hole, Chief Operating Officer, Universal Music Group International (UMGI), to whom Mr. Kronfeld will report. For the past two years, Mr. Kronfeld has served as Executive Vice President, International Marketing, UMGI. He will continue to be based in New York and London.
In this new post, Mr. Kronfeld, 42, will be responsible for developing and driving unified, global marketing strategies to support and advance the success of Universal Music’s world-class roster of artists. This includes coordinating the release, promotion and marketing of all UMG’s international frontline and catalogue priorities. Mr. Kronfeld also has responsibility for Cooperative Music, UMG’s alternative international licensing organisation, and for the development of rock label Spinefarm.
Lucian Grainge, Chairman and Chief Executive Officer of UMG, commented: “Today’s music and entertainment business is simply a worldwide environment. Talent and technology crosses borders with greater reach and speed than ever. Andrew’s appointment is another important step in the alignment of our operations into global responsibilities, and there is no one better to lead this evolution in our marketing firepower.”
Max Hole said: “With 20 years’ experience at Universal Music, Andrew is clearly one of our most accomplished, far-sighted music executives. I have worked with him for much of that time, as he has played a key role in the international careers of many of our top artists. Andrew knows better than anyone the results to be achieved by thinking and acting globally.”
Andrew Kronfeld stated: “I am incredibly thankful to have this opportunity, and to help shape new ways of connecting music to audiences. The environment that Lucian and Max are creating for our artists and executives around the world is unmatched in the industry, and I am really excited about being part of the team.”
Mr. Kronfeld joined Universal Music in 1991, and his tenure has included marketing and senior management posts at Island Records, Universal Motown Records, and Universal Music Group International.