UNIVERSAL MUSIC AND MOTRICITY INSTANTLY CONNECT MUSIC FANS TO THEIR FAVORITE ARTISTS VIA “30303” MOBILE SHORTCODE
World’s Largest Music Company Provides Music, Mastertones, Wallpapers and Information Covering All Genres
DURHAM, N.C. and SANTA MONICA, CALIF.,August 7, 2006 – Universal Music Group (UMG), the world’s leading music company, and Motricity, a leading global provider of mobile marketplace management solutions, have joined forces to give music fans direct access to music, mastertones, photos and the latest information on their favorite artists by simply texting artist related keywords to “30303” from their mobile phone. With UMG’s 30303 shortcode, fans can directly access music-related content without having to search through numerous web or WAP pages to find the specific title they desire.
Music lovers can now purchase, download and enjoy mobile personalization products such as mastertones and wallpapers from UMG’s global family of chart-topping artists while they are on-the-go. UMG will promote the “30303” shortcode through various traditional marketing outlets such as CD cases; print, television and radio advertisements; concert venues; music stores; and artist websites. This shortcode initiative enables Cingular, Sprint and T-Mobile subscribers to discover and purchase mobile content from leading artists including Mary J. Blige, The Killers, Busta Rhymes, AFI, Juanes, Rihanna and Chamillionaire through easy-to-use SMS messaging.
“There is tremendous consumer demand for mobile music products and we wanted to make it easier for fans to connect with the music they enjoy,” said Adam Flick, vice president of marketing for Universal Music Mobile-US. “Through our strategic relationship with Motricity, we can offer consumers the convenience of mobile distribution during relevant activities. Fans can immediately purchase and download a mastertone while listening to an artist on the radio, watching a concert, from album packaging or reading about an artist in a magazine promotion. Our 30303 shortcode initiative allows fans of emerging artists and music across all genres an easier way to discover music via their phone.”
Typically only the most popular artists are promoted “on-device,” which makes it challenging to reach diverse sets of audiences and leverage the power of the mobile channel for all artists. The 30303 shortcode allows Universal Music Group’s market-leading collection of record labels to create targeted promotions for specific fan groups, roll out the promotions using traditional marketing channels, and then sell the promoted content through mobile devices. Including a shortcode promotion in existing marketing campaigns provides an immediate call to action for consumers who can then purchase artist related mobile content, anywhere, anytime. Shortcodes are easy to remember, which drives consumer adoption and increases purchases of content.
“Universal Music Group is making it possible for fans to connect with their favorite artists instantly, while also leveraging the mobile channel to provide new artists with increased exposure,” said Ryan Wuerch, CEO of Motricity. “UMG’s shortcode initiative demonstrates the tremendous benefits the music industry can gain from strategically using the mobile channel and cross-media merchandising.”
Motricity is a global leader in Mobile Marketplace Management, providing mobile technologies and solutions that enable consumers to receive the right content at the right time, every time. Motricity’s solutions create compelling end user experiences and deliver profitable mobile content offerings for partners such as BET, CBS, NBC, Turner, Cingular, Verizon Wireless, Alltel, Sprint Nextel, Amazon.com, Palm and others. Motricity’s mobile content delivery platform, Fuel™, received the 2006 GSM Association Award for “Best Service Delivery Platform” and was also named “2005 Premium Mobile Content Platform of the Year” by Frost & Sullivan. Motricity’s recent acquisition of GoldPocket Wireless extends Fuel’s capabilities, adding messaging aggregation to more than 200 million mobile subscribers and marketing campaign management to our suite of solutions. Motricity is headquartered in Research Triangle Park, N.C., and has offices in Los Angeles, San Diego, Beijing, London and Munich. For more information, visit www.motricity.com
About Universal Music Group
Universal Music Group is the world’s largest music company with wholly owned record operations or licensees in 75 countries. Its businesses also include Universal Music Publishing Group, one of the industry’s largest global music publishing operations.
Universal Music Group consists of record labels Decca Music Group, Deutsche Grammophon, Interscope Geffen A&M Records, Geffen Records, Island Def Jam Music Group, Lost Highway Records, Machette Music, MCA Nashville, Mercury Nashville, Mercury Records, Philips, Polydor Records, Universal Music Latino, Universal Motown Records Group, and Verve Music Group as well as a multitude of record labels owned or distributed by its record company subsidiaries around the world. The Universal Music Group owns the most extensive catalog of music in the industry, which is marketed through two distinct divisions, Universal Music Enterprises (in the U.S.) and Universal Strategic Marketing (outside the U.S.). Universal Music Group also includes eLabs, a new media and technologies division, and Universal Music Mobile.
Universal Music Group is a unit of Vivendi, a global media and communications company.