UMe Licenses Sinatra's "I'm Gonna Live Till I Die" used in Call of Duty Campaign
Frank Sinatra's "I'm Gonna Live Till I Die" has been partnered with one of the world's best selling video games franchises, Call of Duty in their advertising for latest release Call of Duty: Ghosts by UMe's Film and TV licensing division. The Capitol track from Sinatra's 1959 album Look To Your Heart is featured in an online campaign along Hollywood movie star Megan Fox.
Last month Universal Music Group licensed global audio catalogue rights to Frank Sinatra's timeless Reprise recordings from Frank Sinatra Enterprises (FSE). The multi-year agreement unites Sinatra's classic Capitol albums from the 1950's with his signature Reprise albums from the 1960's for the first time, creating unprecedented opportunities for new releases.
For more information on the partnership, click here.