NEW MARKETING STRUCTURE AT UNIVERSAL MUSIC MEXICO
MEXICO CITY, 30 APRIL, 2003 – Universal Music Mexico President Marco Bissi today announced a new marketing structure for the company, effective May 1, 2003.
Two new pop divisions – Local and International – have been created. These replace the previous structure of Mercury and Polydor divisions, which will no longer exist. Each of the new divisions will have its own promotion team.
The Local division will be headed by Humberto Calderón, formerly Director of the Mercury division. He and his team will handle all local and Latin product, with a special focus on the creation and development of new artists and repertoire in the Mexican music scene, and their international exploitation.
The International division will be headed by Clauzzen Hernandez, formerly Sub-Director of the Mercury Anglo division. Now Director, she and her team will be responsible for marketing repertoire from all labels represented by Universal Music International.
Both Mr. Calderon and Ms. Hernandez will report directly to Marco Bissi.
Commenting on the creation of the new divisions, Marco Bissi explained: “This new structure will enable us to focus and streamline our marketing investments in both local and international repertoire. It also reinforces our market leading position in international product and, at the same time, creates a substantial opportunity to increase the amount of quality music we release from local and international Spanish speaking artists.”
Universal Music International
Universal Music International is a division of Universal Music Group, the world’s leading music company with wholly owned record operations or licensees in 63 countries. Its businesses also include Universal Music Publishing Group, one of the industry’s largest global music publishing operations.
Universal Music Group consists of record labels Decca Record Company, Deutsche Grammophon, Interscope Geffen A&M Records, Island Def Jam Music Group, Lost Highway Records, MCA Nashville, MCA Records, Mercury Records, Motown Records, Philips, Polydor, Universal Records, and Verve Music Group as well as a multitude of record labels owned or distributed by its record company subsidiaries around the world. The Universal Music Group owns the most extensive catalogue of music in the industry, which is marketed through two distinct divisions, Universal Music Enterprises (in the U.S.) and Strategic Marketing & Commercial Affairs (outside the U.S.).
Universal Music Group is a unit of Vivendi Universal, a global media and communications company.