LEADING UMG ARTISTS, AT&T TO PRODUCE EXCLUSIVE TRACKS FOR ATHLETES COMPETING IN 2008 BEIJING OLYMPIC GAMES
CONSUMERS CAN CONNECT TO TEAM USA THROUGH SONGS
Los Angeles, Wednesday, July 9, 2008 – Several of UMG’s artists including 3 Doors Down, Colbie Caillat, Clique Girlz, Sheryl Crow, Flipsyde, Nelly and Kate Voegele will record exclusive tracks for the AT&T Team USA Soundtrack.
The music, debuting during the NBC and Telemundo broadcasts of the 2008 Olympic Games, will offer motivation and support for Team USA, youth, sports enthusiasts, music aficionados and US Olympic Team fans across the country.
The songs will be available for download exclusively during the Olympic Games in August. They can be accessed through AT&T Media Net on AT&T wireless phones, online at att.net/TEAMUSA, and also at NBCOlympics.com.
The proceeds from the tracks will benefit Team USA. Other artists who will participate in the AT&T Team USA Soundtrack will be announced later.
Brad Arnold of 3 Doors Down said, “This was a one-of-a-kind opportunity to connect fans to our music and support our athletes as they go for the gold. All of the artists coming together really shows just how meaningful the Olympic Games are.”
NBC will feature excerpts from the songs and music videos from certain artists in its Olympic Games coverage. NBC will promote the soundtrack through NBCOlympics.com and will point users back to ATT.net for purchase and download. AT&T wireless customers will also have the option to purchase ringtones and Answer Tones featuring the exclusive songs.
A&M artist Sheryl Crow said, “It’s really inspiring to see world-class athletes compete and give their all at the Olympic Games. It’s my job as an artist to encourage others through music, and I’m honored to work to support Team USA through this soundtrack.”
Additional information about AT&T’s sponsorship of the U.S. Olympic Team is available at www.att.com/teamusa2008