GARRETT SCHAEFER APPOINTED VICE PRESIDENT, MARKETING, ISLAND RECORDS
May 5, 2009 – New York, NY – Garrett Schaefer has been appointed Vice President, Marketing, Island Records, it was announced today by Mark DiDia, EVP/General Manager, Island Records.
Mr. Schaefer will be responsible for the creation of marketing and advertising plans on behalf of his roster of Island Records artists, which includes (as of this writing) Bon Jovi, Mariah Carey, Melissa Etheridge, PJ Harvey, Jon McLaughlin, Lionel Richie, and Utada. Mr. Schaefer, who is based in New York, will report directly to Mr. DiDia.
“We welcome Garrett’s vast knowledge and passion for music as we take Island’s marketing campaigns to the next level,” said Mr. DiDia.
“It’s an honor to be joining the respected IDJ team and continuing its rich history of developing talented artists,” said Mr. Schaefer. “Island Records is celebrating its 50th anniver sary and that says a lot in today’s environment.”
Prior to joining Island Records, Mr. Schaefer served as both a marketing executive at Columbia Records and an artist manager. He attended The University of Miami, with a Bachelor of Arts degree in International Finance & Marketing.