ERIC LEDDEL APPOINTED VICE PRESIDENT MARKETING, ISLAND/DEF JAM AND UNIVERSAL MOTOWN
LONDON, 3 JANUARY 2002 — Eric Leddel has been appointed as Vice President Marketing, Island/Def Jam and Universal Motown at Universal Music International with effect from 1st March, 2002.
Based at Universal Music International’s headquarters in St. James’s Square, London, Leddel will report to Max Hole, Senior VP, Marketing and A&R.
Max Hole said: “I’m delighted to welcome Eric here in London. He has done a wonderful job in Hong Kong over the last few years in very difficult market conditions and his experience will put him in good stead for his new role.”
Leddel began his marketing career in 1993 at A&M Records in Los Angeles. He relocated to Hong Kong in 1995 to become Regional Marketing Manager for PolyGram Far East. Later promoted to Director of Artist Development, Leddel played a key role in the success of artists including Shania Twain, Boyzone, Bon Jovi, Cranberries, 98 Degrees, in addition to the NOW and MTV branded compilations.
In 1999, Leddel was appointed Vice President, International Marketing for Universal Music Asia Pacific. During the past three years he led the International Marketing team in the region to major successes with Limp Bizkit, Bon Jovi, Ronan Keating, Eminem, Shaggy and Bond.
Eric Leddel replaces Lars Grewe, who left the position in September 2001 to become joint General Manager of Mercury Records, Germany.
Universal Music International is a division of Universal Music Group, the world’s leading music company with wholly-owned record operations or licensees in 63 countries around the world. Its businesses also include Universal Music Publishing Group, one of the industry’s largest global music publishing operations.
Universal Music Group consists of record labels Decca Record Company, Deutsche Grammophon, Interscope Geffen A&M Records, Island Def Jam Music Group, Lost Highway Records, MCA Nashville, MCA Records, Mercury Records, Motown Records, Philips, Polydor, Universal Records, and Verve Music Group as well as a multitude of record labels owned or distributed by its record company subsidiaries around the world.
The Universal Music Group owns the most extensive catalog of music in the industry, which is marketed through two distinct divisions, Universal Music Enterprises (in the U.S.) and UM3 (outside the U.S.). Universal Music Group also includes eLabs, its division dedicated to strategy, business development, and management of new businesses in the online and advanced technology space.
Universal Music Group is a unit of Vivendi Universal, a global media and communications company.