FILM/TV/ADVERTISING LICENSING EXECUTIVE KEITH D’ARCY APPOINTED VP OF CATALOG MARKETING & SPECIAL PROJECTS, UMPG
LOS ANGELES, CA, August 17, 2011 – Synch executive Keith D’Arcy has been appointed Vice President of Catalog Marketing & Special Projects, it was announced today by Universal Music Publishing Group Executive Vice President of Creative, East Coast Evan Lamberg and Senior Vice President of Film & Television Music, Brian Lambert to whom he has a dual report.
Based in New York, Mr. D’Arcy’s primary focus is to find creative placement opportunities for Universal Music Publishing Group’s song catalog in film, television, and advertising campaigns, with a special focus on nurturing the deep catalog songwriters to help create new opportunities. D’Arcy will serve as a liaison for the company’s writers with music supervisors all over the country to find the right songs for their projects and to provide inspiration for future ideas for film, television, and advertising campaigns.
“Keith is one of the most connected, respected, and successful synchronization and marketing executives around,” said Mr. Lamberg. “His diligence in finding opportunities and his complete knowledge of music will be a great compliment to our already existing impactful synchronization department.”
“We’re proud to add a synch executive of Keith’s stature to our well respected team,” said Mr. Lambert. “His encyclopedic knowledge of music will have a great impact on our catalog and create many additional opportunities.”
“I am delighted at the prospect of learning and living this truly unparalleled catalog, getting to know the UMPG writer community and working with Evan, Brian, and the best and most dynamic synch team in the business,” added Mr. D’Arcy.
A well-respected music industry executive with over seventeen years of music business experience, Mr. D’Arcy began his tenure in the music industry as Music Librarian at JSM Music before quickly being hired as a Music Producer for advertising agency Bates Worldwide. After two years at Bates, he segued to Executive Music Producer for Sacred Noise, where he oversaw all aspects of creative music production for clients such as American Express, MTV, US Army, BMW, and Pepsi. In 1999 Keith joined EMI Music Publishing as Associate Director, Music Resources. During the next four years he helped establish the company’s creative supervision service and secured licensing deals in advertising campaigns for Mercedes, Nike, Viagra, Northwest Airlines, Heineken, Fisher Price and many others. In 2004 Keith accepted the position of Vice President, Music Licensing & Integrated Marketing at Sony BMG Music Entertainment where he helped improve creative supervision services and licensing outreach for all Sony BMG associated record labels and secured licensing deals for master recordings with brands such as Cingular, Hilton, Proctor & Gamble, Alltel and Coors. Keith returned to EMI Music Publishing in July 2006, to lead the company’s Music Resources division. He also founded, developed and co-managed the company’s Product & Content division, a central creative resource for the global synch staff.
In his spare time, Mr. D’Arcy is an avid vinyl collector and reissue producer. To date, he has produced or contributed to nine reissues of privately issued or previously unreleased recordings from the 1960’s & 70’s.
About Universal Music Publishing Group
Universal Music Publishing Group (UMPG) is the industry's leading global music publishing operation and is part of Universal Music Group. UMPG represents music in every genre from many of the world’s top songwriters and catalogs including U2, Elton John, Bernie Taupin, Adele, Justin Bieber, 50 Cent, Mariah Carey, Coldplay, Mumford & Sons, Nelly, Juan Gabriel, Keith Urban, Darius Rucker, Josh Turner, Ciara, Dave Grohl, Prince, Justin Timberlake, Maroon 5, Britney Spears, Beastie Boys, The Clash, The Sex Pistols, ABBA, Gloria and Emilio Estefan, Paul Simon, Henry Mancini, Christina Aguilera, and Linkin Park, among many others. UMPG is also a global leader in the areas of Production Music, Christian and Classical Music. For more information, visit: www.umusicpub.com.