UNIVERSAL MUSIC CATALOGUE LAUNCHES LOST TUNES DOWNLOAD STORE DEDICATED TO RARE MUSIC
London, July 30, 2008 - Universal Music today launches Lost Tunes (www.losttunes.com) – a groundbreaking online download store dedicated to exclusives, rarities and overlooked classics. The site launch includes 134 albums that are available as downloads exclusively through Lost Tunes. Lost Tunes marks a new era in catalogue marketing, underlining Universal Music’s commitment to fulfil music-lovers’ desire to buy ever-rarer material as digital downloads.
The initial batch of digital-download exclusives include The Walker Brothers’ ‘Live In Japan’, Bill Fay’s eponymous album, UK blues Nine Below Zero, Mellow Candle and Oriental Sunshine to name but a few.
To mark the launch of this landmark store, Fiction Records’ Delays, a band who have “an intuitive sense of what makes a great pop song” (NME) are recording their four favourite ‘lost tunes’ covers to be released exclusively for Lost Tunes on Monday 1st September. This release will coincide with another major Lost Tunes exclusive, a new collection of previously-unreleased material from The La’s - eight rare recordings including the John Leckie and Steve Lilywhite mixes of ‘Come In Out Come Out’ and John Leckie and the Bob Andrew mix of ‘Way Out’.
Greg Gilbert from Delays commented: “For us it’s always been about songs and to get to reinterpret the music that has inspired us is a massive thrill. The Lost Tunes catalogue is so rich it was hard to know where to start but we feel we’ve found some real gems whilst “lost” in the vaults.”
A further 500 exclusive download albums are scheduled to be launched on the store in the coming six months. Future exclusives will also include never-before-released gems from the Trojan, Fiction and Decca archives to name but a few.
All downloads on the site are available as highest quality 320kpbs MP3s. Downloaded tracks will work on any MP3-compatible fixed or portable device, including iPods, MP3 players and mobile phones.
Alongside download exclusives, the site features must-have catalogue albums and overlooked gems from a variety of artists, including Joni Mitchell, Scott Walker, Marianne Faithfull and The White Noise. A breadth of labels are represented on the site, ranging from rarities and digital exclusives from Prestige, Verve and Impulse to must-haves from A&M, Motown, Stax and Vertigo.
Lost Tunes is a major project for Universal Music which began just over a year ago, with a dedicated team and have been searching through the Universal Music archives for forgotten gems.
The site is designed with music lovers in mind, with a focus on in-depth editorial and product descriptions. A ‘Smart Search’ function has been developed for the store, allowing users to browse by any combination of genre, decade and label for a more refined browsing experience. Significantly, standard genre categories have been overturned in favour of more specific sub-genres, allowing users to browse across an impressive total of 38 genres and sub-genres ranging from Progressive Rock to Electronica to Dub to Jazz Fusion to World to Spokenword.
Azi Eftekhari, Head of Digital and Media for Universal Music Catalogue commented: “We wanted Lost Tunes to replicate the experience of going to a favourite local record shop where browsing and discovering music is a real pleasure and an adventure. We only include music that we love.”
Lost Tunes is powered by 7 Digital and has been designed by One Shoe. International versions of the site will launch in the coming months.