UNIVERSAL MUSIC GROUP APPOINTS PATTY COHEN TO VICE PRESIDENT OF AD SALES FOR GLOBAL DIGITAL INITIATIVES
Television Veteran Brings Years of Award Winning Sales and Marketing Expertise to IMF
New York, New York, June 7, 2007 - Universal Music Group (UMG), the world’s leading music company, has appointed Patty Cohen to the position of Vice President of Ad Sales, Global Digital Initiatives (GDI), it was announced today by David Ellner, Executive Vice President of the division, and Andy Schuon, President of IMF: The International Music Feed.
As an expert in creating, developing and selling branded entertainment marketing campaigns to national advertisers, Ms. Cohen brings over 20 years of experience in the ad sales arena. Ms. Cohen comes to UMG from Si TV where, as Director of Ad Sales, she was instrumental in building the ad sales component of this Hispanic network. Prior to Si TV, Ms. Cohen held similar positions with youth oriented start-up media companies including the Outdoor Life Network (OLN) beginning in 1996. In her various posts, Ms. Cohen developed campaigns using cross-platform properties including college campus cable TV networks, websites, live tours and other events.
"When we launched GDI, I knew that I wanted only the best and brightest on our front lines," stated Mr. Ellner. "And Patty is certainly that - her proven track record of success is matched only by her reputation as an innovator and business builder who shares our passion for music. Moreover, her experience in advertising sales will be crucial as we continue to expand this area and create more revenue opportunities for our labels and artists."
"Patty possesses extensive experience with emerging cable, multicultural and syndicated television organizations and her successful track record of building high-level client relationships will ensure IMF’s continued growth and expansion,” commented Andy Schuon, President of IMF. “She takes a unique approach to developing creative, integrated campaigns that provide companies access to the young adult marketplace they covet.”
“UMG is a dream come true – especially with the opportunity to work on IMF, a start up network that is part of an established entity," added Ms. Cohen. "This is an opportunity to think outside-the-box and create packages that extend advertisers' messages beyond a 30-second spot. With the world and media changing, it is fulfilling to be part of an organization that has such global reach and is not afraid to be creative and try new things that will work for the advertisers, the MSOs and the audience alike – this network and all of its components is very timely and has success written all over it.”