BODYWISDOM MEDIA AND BODY + SOUL MAGAZINE TO INTRODUCE A NEW LINE OF FITNESS DVDs
LOS ANGELES, CA, September 19, 2006 - Vivendi Visual Entertainment partner company bodywisdom media has joined with Martha Stewart Living Omnimedia's body + soul magazine for two new fitness DVD titles, "Yoga for Beginners" and "Pilates for Beginners." Both titles will be released on October 24 and will carry an SRP of $14.99.
This DVD fitness line is a companion to Martha Stewart Living Omnimedia's (MSLO) body + soul magazine, a publication whose mission is to give readers the information they need to care for themselves, their families, and the planet in a way that is natural, sustainable, and personally satisfying.
These fitness DVDs allow users to choose the workout that's right for them. Each workout can be customized by length of time and to target a particular workout goal, such as strength training, stress relief, or relaxation.
"I'm truly excited by this partnership with bodywisdom," stated Jan Bruce, Publisher of body+soul, the fastest growing woman's lifestyle publication targeting the natural marketplace. "Consumers will love these new programs for their useful, healthful information about how to explore yoga and pilates. These DVDs are another milestone in achieving body+soul magazine's goal of bringing healthful, inspiring, practical knowledge to consumers through a wide range of media and products."
"With bodywisdom and body + soul, you have a marriage of two great brands," commented Tom O'Malley, Executive Vice President, Vivendi Visual Entertainment. "Martha Stewart brands stand for quality and how-to expertise and body+soul magazine exemplifies those attributes, while bodywisdom media, our fitness DVD partner, produces some of the best fitness products available. It makes for a winning combination."
Dawna Stone, the winner of the television program The Apprentice: Martha Stewart, has been spearheading initiatives that will extend the body+soul brand and has been contributing to the production of these DVDs. The DVDs will be supported by marketing initiatives including online and email database mailings and full-page ads in body + soul magazine.
"We're thrilled to partner with body + soul, a magazine whose philosophy for healthy, inspired living, fits perfectly with our own," said Michael Wohl, President, bodywisdom media. "We've always prided ourselves in providing the most comprehensive and robust fitness DVDs on the market and couldn't have found a better partner to match our zeal and commitment."
Following is a synopsis for each DVD:
Yoga For Beginners
This program is the perfect way for beginners to explore and experience the numerous benefits of Yoga. Each of the 8 routines focuses on different physical and mental benefits of Yoga, such as building strength, improving flexibility, finding one's center, and more. In addition, the DVD includes an exclusive interview with the instructor, modifications of poses for less flexible people, routines ranging from 10 to 60 minutes, and articles from body+soul magazine.
Pilates For Beginners
This program delivers the perfect exercise program including two levels of workouts for first timers and beginners to help improve muscle tone, increase strength, and leave practitioners energized and alive. The DVD includes 12 customized easy-to-follow routines, exclusive insights from the instructor, two levels - one for first time users, the other for beginners, and articles from body+soul magazine.
About bodywisdom media
Founded in 1996, bodywisdom media was the first fitness producer to unlock the full potential of the DVD technology and provide dozens of customized workouts on a single DVD. As fitness enthusiasts, bodywisdom media's main goal is to provide the highest quality instruction and the unparalleled value for consumers interested in practicing yoga, pilates and general fitness in the comfort of their own home.
About Vivendi Visual Entertainment
Vivendi Visual Entertainment (V V E), a division of Universal Music Group Distribution (UMGD), has become a leading force in home entertainment and a favorite choice among independent producers of films. The company's goal is to provide the highest quality of marketing, sales and distribution services. V V E's select product line features family, comedy, foreign, Latin, urban, fitness and theatrical releases. Studio partners include Bauer Martinez Distribution, bodywisdom media, Code Black, Film Mates, First Independent Pictures, Freestyle Home Entertainment, Lightning Home Entertainment, Melee Entertainment, New Light Entertainment, Palm Pictures, Rising Entertainment, RuffNation Films, Salient Media, Uwe Boll Productions, Voy Pictures, Walter Mercado and Xenon Pictures. V V E benefits from UMVD's award winning team and customer-centric culture. UMGD's recent awards include American Business Awards, three consecutive NARM awards for Distribution Company of the Year and numerous retail awards.
About Body & Soul Omnimedia, Inc.
Body & Soul Omnimedia, Inc. is a wholly owned subsidiary of MSLO, focused on providing consumers with practical, inspiring information and "how-to" for taking care of themselves, their families, and the planet. body+soul magazine covers the core content areas of natural living, healthy eating and personal care, balanced fitness, personal development, and green living. It is the fastest growing women's lifestyle magazine and has the highest circulation and reach of any natural lifestyle publication.
About Martha Stewart Living Omnimedia, Inc.
Martha Stewart Living Omnimedia, Inc. (MSLO) is a leading provider of original "how-to" information, inspiring and engaging consumers with unique lifestyle content and high-quality products. MSLO is organized into four business segments: Publishing, Broadcasting, Merchandising, and Internet. Martha Stewart Living Omnimedia, Inc. is listed on the New York Stock Exchange under the ticker symbol MSO.