JEFF STRAUGHN APPOINTED VICE PRESIDENT, STRATEGIC MARKETING, ISLAND DEF JAM MUSIC GROUP
New York, July 15, 2005 - Jeff Straughn has been appointed Vice President, Strategic Marketing, Island Def Jam Music Group, it was announced today by Mitch Imber, Senior Vice President, Sales & Marketing, Island Def Jam Music Group. In his new role, Mr. Straughn will be responsible for building long term integrated strategic partnership programs between Island Def Jam and its respective artists, with corporate America and their respective brands, where partnerships are formed in which both entities share assets to meet mutually beneficial marketing goals. Mr. Straughn, who is based in New York, will report directly to Mr. Imber.
"Jeff has been a proven winner in the strategic marketing arena," said Mr. Imber. "We expect his ability to create strategic and integrated partnership marketing to help drive big opportunities for our artists."
"There is tremendous growth opportunity in this area at IDJ," said Mr. Straughn, "where management continues to be forward thinkers, willing to create unique opportunities for brands that will deliver a positive impact for both partners. I embrace this exciting challenge and look forward to becoming an integral part of the marketing team as we break new ground and set higher heights."
Mr. Straughn has spent nine years as Vice President of Music & Entertainment, Octagon Sports and Entertainment (a member of Interpublic group). He began his career in advertising in 1989, as Assistant Account Executive at API Advertising (a subsidiary of Saatchi/Saatchi). In 1992, he moved to Bozell Advertising, where he was Senior Account Executive for three and a half years. He joined ADV Marketing in 1996, as Account Director. Mr. Straughn graduated from Bradley University in Illinois, with the Bachelor Of Science Degree in Advertising & Public Relations, and received his Associates degree in Communications from Keystone College in Pennsylvania.