THE EMINEM SHOW ENTERS BILLBOARD TOP 200 AT NUMBER ONE
Album Makes Historical Top Slot Debut after being on sale for only 36 hours
Santa Monica, CA - May 29th, 2002 - Eminem’s new album, The Eminem Show (Aftermath/Interscope), will enter the Billboard Top 200 chart at number one next week with 284,534 copies sold, according to figures released today by SoundScan, the music retail tracking system. The debut marks an unprecedented event in the music industry: the first time an album has entered at the top slot without the benefit of a full first week of on-sale days.
“I guess people couldn’t wait to sell this record,” says Steve Berman, Interscope Geffen A&M head of sales and marketing. “I’ve seen this before but never at this scale…it’s amazing. Basically, this is like a movie opening on a Sunday evening and being number one at the box office for the week. We had, at the most, a thirty-six hour window with limited public knowledge of availability. All of our advertising runs next week”
Adds Mike Shalett, Chairman and CEO of SoundScan: “We’ve never had a record debut at number one on the SoundScan chart that hasn’t had the benefit of a full six days of sales behind it.” SoundScan accrues point of sales data from more than 17,000 record retailers in the U.S., accounting for more than 85% of over-the-counter music product sales in the nation.
Retail was similarly stunned by the chart position. “This is certainly one of the most exciting new releases in memory,” says Lon Lindeland, senior buyer at Best Buy. “To have it be the number one release after just 36 hours on sale is unbelievable but, judging by the frenzy in our stores, not surprising.”
Eminem has sold more than 25 million albums worldwide to date. The Eminem Show is his third major label release.