BRAVADO SIGNS SUPERSTAR DIVAS
WORLD’S LEADING GLOBAL MERCHANDISING COMPANY PARTNERS WITH RIHANNA, MARIAH CAREY, ALICIA KEYS AND WHITNEY HOUSTON
NEW YORK, NY, Thursday, February 4, 2010 – Bravado, the world’s leading global music merchandising company, has signed superstar artists Rihanna, Mariah Carey, Alicia Keys and Whitney Houston to create merchandise in support of their recent album releases and concert tours. The announcement was made today Tom Bennett, Chief Executive Officer of Bravado.
All four chart-topping superstar divas will be touring in 2010 in support of their respective recent album releases: Mariah Carey’s ‘Memoirs of an Imperfect Angel’, Rihanna’s ‘Rated R,’ Alicia Keys’ ‘The Element of Freedom,’ and Whitney Houston’s ‘I Look To You’. Mariah Carey’s tour kicked off with a special concert at Madison Square Garden on New Year’s Eve, and will now travel across the US and Canada and finishes in Las Vegas at the Colosseum at Caesars Palace at the end of February, 2010. Rihanna’s tour is currently being booked, with dates announced in Europe including multiple shows in the UK. Alicia Keys will begin her international “Freedom Tour” on February 28 in Montreal, Canada, while Whitney Houston’s tour will also take her around the world, beginning in February in Japan and ending in Helsinki, Finland in June.
“We’re excited to partner with these exceptional ladies and to help them translate their unique style into innovative merchandise for their fans,” said Bennett.
Rihanna, Mariah Carey, Alicia Keys and Whitney Houston join a star-studded roster of Bravado artists which includes female superstars Lady Gaga, Beyonce, Gwen Stefani, Pink, Tina Turner and Katy Perry, among many others.
Bravado, the only global, 360° full service merchandise company, develops and markets high-quality licensed merchandise to a world-wide audience. The company works closely with new & established entertainment clients, creating innovative products carefully tailored to each artist or brand. Product is sold on live tours, via selected retail outlets and through web-based stores. Bravado also licenses rights to an extensive network of third party licensees around the world. The company maintains offices in London, Los Angeles, New York, Berlin, Paris, Tokyo and Sydney. Now under the Universal Music Group umbrella, Bravado is able to leverage a global sales and distribution network from the world’s largest record company, as well as the group’s significant marketing strength. Bravado artists include The Rolling Stones, Michael Jackson, Paul McCartney, Elton John, Beyonce, No Doubt, Nickelback, Lady Gaga, Katy Perry, Kanye West, Guns ‘N Roses, Metallica, Led Zeppelin, Green Day and The Killers, among many others.