UMG Channel The Most Popular Destination on YouTube with Over 8 Million Videos Streamed Daily

UMG set a new precedent as our YouTube channel streamed over 1 billion music videos to date, making it one of YouTube’s most popular video channels, according to the worldwide video sharing network.

Having been ranked as the No. 1 channel on YouTube’s “Most Viewed – All Time” chart for over a year, UMG is currently streaming over 8 million videos per day.

In total, UMG is significantly surpassing popular media/entertainment channels by hundreds of millions of views.

“The unprecedented success of our channel not only highlights the immense popularity of our artists’ videos, but the value of music generally to such services as YouTube,” stated Amanda Marks, Executive Vice President & General Manager, Digital Distribution, Universal Music Group Distribution. “Universal Music remains committed to providing consumers the very best in music entertainment from our broad array of chart-topping artists in as many new and dynamic ways as possible.”