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Posted by: Island Def Jam @ 03-31-2008

AT&T Tips Off NCAA Men's Final Four with Fall Out Boy, The Roots, and Ludo

AT&T Inc. announced today a dynamic multi-tiered entertainment and interactive lineup for events surrounding the 2008 NCAA men's Final Four. The weekend celebration commences in San Antonio Friday, April 4, at 7 p.m. CDT with the AT&T Block Party, featuring a musical showcase headlined by pop-punk and rock band Fall Out Boy -- whose new CD+DVD "****Live In Phoenix" hits April 1. The Roots, a Grammy-winning hip-hop/soul/funk band, and power-pop band Ludo also will perform. In an effort to deliver the excitement of the weekend to fans nationwide, concert footage of The Roots and Ludo -- as well as a three-song sneak peak of Fall Out Boy's performance -- will be streamed live on the AT&T Blue Room website. The Webcast will begin at 7:45 p.m. CDT. In addition, video content from the performance will be available exclusively to wireless customers of AT&T via Cellular Video (CV) on or before May 1.

"The NCAA men's Final Four weekend offers a collection of some of the most entertaining and exciting events in the world of sports and music," said Jamie Butcher, vice president of Brand Sponsorship for AT&T. "This year, we're incorporating the cutting-edge technology of the blue room to deliver the unique sights and sounds of the AT&T Block Party to fans from coast to coast, as well as using our cellular video capabilities to deliver videos, ringtones, graphics and more to AT&T's wireless customers."

"The NCAA men's Final Four is a cornerstone of AT&T's marketing efforts this year, and we will once again reflect that through innovative sponsorships and interactive media," said Butcher.

Wireless customers of AT&T can access content, including videos, ringtones, graphics and more from Fall Out Boy, Ludo, The Roots, Danity Kane and Day 26, by text messaging the word CVLIVE to 386. All CV content will be available by May 1.

Info: Fall Out Boy, The Roots, Ludo
Videos: Fall Out Boy, The Roots, Ludo

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